Hulk Hogan is suing Post Foods for unauthorized use of his likeness in a Cocoa Pebbles commercial. In particular, Hogan objects to his proxy’s embarrassment at the hands of Bamm Bamm Rubble:

Hulk, the federal lawsuit states, “is shown humiliated and cracked into pieces with broken teeth, with the closing banner, ‘Little Pieces…BIG TASTE!’”

Oh, the indignity of it all— to be lampooned as a weak-sister to a baby caveman where the stakes are a bowl of sugary breakfast cereal.  Hang in there, Hulkster.

[ Yabba-Dabba-Sue! Hulk Hogan files suit against Cocoa Pebbles maker - Tampa Bay Online ]